Projets / MUSO Apartments
A companionable living environment, designed for dog owners
An innovative housing concept designed for active, committed dog owners looking for a living environment that reflects their lifestyle.
Imagining spaces that bring people together, inspire, and enhance everyday life: this is the starting point of the project led by Logisco for MUSO Apartments. A forward-thinking residential concept designed for an active, engaged, dog-owning clientele seeking a living environment that reflects who they are.
Echoing the feel of an outdoor advertising campaign, the graphic ecosystem was built around a playful and expressive visual universe. A vibrant color palette, combined with a warm approach, establishes a strong identity without overwhelming the spaces. Messages inspired by canine-related vocabulary punctuate the pathways and help strengthen users’ sense of belonging.
Grounded in a nuanced understanding of daily uses, movement patterns, and interactions, this approach creates clear reference points while humanizing shared spaces.